She was in the process of crossing over from the country music scene to mainstream pop, and for the first time, she’d been invited to perform at the VMAs to sing “You Belong With Me.” She was also up for an award, for the “You Belong With Me” video. Taylor Swift arrived on the red carpet in a fanciful glass pumpkin-shaped Cinderella coach, wearing a glittering silver gown. According to Billboard’s oral history of the evening, he passed the bottle around to fellow celebrities as he waited for the show to start. Kanye wasn’t performing that night, but he was nominated in multiple categories, and he was seated in the front row. In pictures of the red carpet on Getty Wire, you can see the level in the bottle gradually dropping as he makes his way up the carpet and drinks more and more. Kanye West arrived on the red carpet of the 2009 VMAs clutching a bottle of Hennessy. When Kanye took that VMA from Taylor I was like "oh, weird" not "this will psychologically cripple both artists, driving them to madness"- caitlin bitzegaio AugHere’s exactly what went down at the 2009 VMAs Kanye West walks the red carpet for the 2009 VMAs, bottle of Hennessy in hand. So as the 2019 MTV VMAs arrive, let’s take a look back at the 2009 VMAs and their long, long shadow. And the way it has influenced their two images in the decade since follows the lines of major schisms in American culture. It set the narrative that Taylor Swift would always be a pop culture victim, for better or for worse.
The story foreshadowed Kanye West’s eventual transformation into a pop culture villain, which would be realized with West’s embrace of Donald Trump and Trumpism. What happened at the 2009 VMAs helped define Twitter as the conversation driver it is today. It was such a petty nothing of a moment! A drunk celebrity with a history of being volatile acted out at an awards show: So what? Why was that such a big deal? Why is it so ingrained in our cultural consciousness now, 10 years later?īut the resulting fallout was explosive. On one level, the fact that the scandal would go on to have such legs seems absurd. It was the moment in which Kanye West stormed the VMAs stage as Taylor Swift attempted to accept her award for Best Video by a Female Artist and told her, “I’mma let you finish, but Beyoncé had one of the best videos of all time! One of the best videos of all time!” Ten years ago this fall, there came a VMAs moment that will live forever in infamy.
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